What is marketing ?

 

Galata Bridge

Galata Bridge photoshoot from Galata Tower

As countless articles on the web delve deeply into this topic, I'll provide a brief overview.

Whether you call it old-style marketing, online marketing, or digital marketing, they all share the same foundation: selling the product.

Since the dawn of humanity, we've engaged in selling to one another—goods, services, and more. The process may have evolved as follows:

"Hi, I have something you don't have."

"Okay then, let's make a trade."

But where does marketing fit into this equation?

According to the quote, the expression of 'something you don't have' represents marketing, 'hi' serves as an advertisement, and 'Okay then, let's make a trade' symbolizes customer reaction (customer support is on standby).

Though our living standards have evolved and the pace of our lives has accelerated, the essence of marketing remains unchanged:

'Aligning customer needs with manufacturer products.'

The concept is straightforward: marketing is the profession, not the business itself. A marketer acts as a bridge between a product and a buyer. Whether you opt for old-style marketing, online marketing, or digital marketing, the essence remains constant.

Whether you work as a full-time employee or engage in affiliate marketing, the underlying principles persist.

Door-to-door marketing, phone marketing, online marketing, or digital marketing—all are simply styles employed to execute your role.

In our digital era, the online realm offers convenience and speed, yet it doesn't inherently augment or diminish your success—it's how effectively you wield it that matters.

Until next time,

Warm regards...