What Marketing Applications Should We Use?
Bosphorus Photoshoot from Galata tower showing entrance of bosphorus and goldenhorn From my early days as a marketing professional to my current role as a marketing instructor, I've encountered a recurring question: "What marketing programs or applications should we use?" In the pre-internet era, it was framed more traditionally: "What marketing tools should we use?" My approach to this question has always been to focus on the individual asking it, rather than simply providing a canned response. Interestingly, those who asked this question tended to be the less experienced individuals in training sessions. It's worth noting that seasoned marketing professionals or promising candidates rarely felt the need to pose it. So, what's the answer? Or perhaps, do we even need an answer? Let me clarify: There isn't a single marketing tool, program, or application that can do the entire job for you. You are the ultimate marketing tool. Remember, a marketer serv...